Web Survey Bibliography
Studies are finding that many previously held hypotheses about the effectiveness of varying incentive approaches remain intact when implemented in Web surveys. Given low per respondent costs in Web surveys, researchers take advantage of the ability to increase sample sizes, and frequently use sweepstakes based incentives, where respondents are entered into a drawing to win a fixed prize or prizes. The effectiveness of this kind of incentive has been mixed. However, a recent experiment of first contact mode and incentives types in a Web survey of 2,500 undergraduate college students conducted by these authors demonstrated that: 1. First respondent contact send via US Mail improves response rates over the use of email for first contact. 2. A sweepstakes drawing for $500 improves response rates over the use of no incentive. 3. A pre-paid $2 bill improves response rates over the use of the sweepstakes drawing for $500. 4. Use of a pre-paid $2 bill AND a drawing for $500 improves response rates over the use of either single incentive alone. In this study, the resulting response rate (AAPOR RR2) spread between treatment groups was 28%. The common assumption would be that with the increased response rates comes higher data quality. In looking at key measures in this study, we have found that there may in fact be significant data quality differences between the modes, including a finding of significantly different measures of smoking prevalence between experimental conditions. Singer (2002, Chapter 11 in Survey Nonresponse, eds. Groves, et al.) described that while incentives have their well documented intended consequences, they may as well have many unintended consequences on data quality. In this presentation we will discuss what we have found with regards to the impact these incentives have had on missing data, key variable response distributions, and sample composition.
Conference program
Web survey bibliography - 2005 (76)
- Compilation of Composite Satisfaction Index in User Satisfaction Survey; 2005; Sam Min, K., Park, Ju.
- Unintended Consequences of Incentive Induced Response Rate Differences; 2005; Pope, D., Crawford, S. D., Johnson, E. O., McCabe, S. E.
- Mode Effects in Customer Satisfaction Measurement; 2005; Steiger, D. M., Keil, L., Gaertner, G.
- From Crayons to Computers: The Evolution of Computer use in Redistricting; 2005; Altman, M., MacDonald, K., McDonald, M.
- Survey Measures of Web-Oriented Digital Literacy; 2005; Hargittai, E.
- Vote Over-Reporting: Testing the Social Desirability Hypothesis in Telephone and Internet Surveys; 2005; Holbrook, A. L., Krosnick, J. A.
- Using the Web to Survey College Students: Institutional Characteristics That Influence Survey Quality...; 2005; Crawford, S. D., McCabe, S. E., Inkelas, K. K.
- Visual Context Effects in Web Surveys; 2005; Couper, M. P., Conrad, F. G., Tourangeau, R.
- The Labelling Game: A Conceptual Exploration of Deviance on the Internet; 2005; Denegri-Knott, J., Taylor, J.
- Comparing Check-All and Forced-Choice Question Formats in Web Surveys: The Role of Satisficing, Depth...; 2005; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.
- Data Collection Mode Effects Controlling for Sample Origins in a Panel Study: Telephone versus Internet...; 2005; Dennis, J. M., Chatt, C., de Rouvray, C., Pulliam, P.
- An Empirical Evaluation of Three Web Survey Design Principles; 2005; Healey, B., Macpherson, T., Kuijten, B.
- In my opinion; 2005; Haley, F.
- Eight tips offer best practices for online MR; 2005; Kottler, R. E.
- Get the most from Net-based panel research; 2005; Philpott, G.
- Evaluation of Noise-Induced Hearing Loss in Young People Using a Web-Based Survey Technique.; 2005; Chung, J. H., des Roches, C. M., Meunier, J., Eavey, R. D.
- Demands on web survey tools for epidemiological research; 2005; Baelter, O., Baelter, K.
- The Quality of Ego-Centered Network Data: A comparison of online versus offline data collection; 2005; Snijders, C., Matzat, U.
- Meta-Analyses on Contingent versus Unconditional Incentives; 2005; Goeritz, A.
- Internet-administered adolescent health questionnaires compared with a paper version in a randomized...; 2005; Mangunkusumo, R. T., Moorman, P. W., van den Bergh, H., Ruiter, A. E., Van Der Lei, J., de Koning, H...
- Online-Research: Markt- und Sozialforschung mit dem Internet; 2005; Welker, M., Werner, A., Scholz, J.
- Mode effects for collecting alcohol and tobacco data among 3rd and 4th grade students: A randomized...; 2005; McCabe, S. E., Boyd, C. J., Young, A., Crawford, S. D., Pope, D.
- Exploring users' attitudes and intentions toward the web as a survey tool; 2005; Huang, H.-M., Liaw, S. S.
- Web Surveys for Electronic Commerce: A Review of the Literature; 2004; Huang, H.-M., Liaw, S. S.
- Comparison of web and mail surveys in collecting illicit drug use data: a randomized experiment; 2004; McCabe, S. E.
- Use and non-use of clarification features in web surveys; 2003; Tourangeau, R., P., Couper, M. P., Conrad, F. G., Baker, R. P.